What are we Doing?

ECO360 TRUST™ is an experiential learning and outreach program designed to support the mission of the Institute for Sustainable Communication (ISC).

ISC's mission is to raise awareness, build capacity and foster the widespread adoption of sustainability in communication media. Both print and digital media need to be more environmentally restorative while remaining economically viable. ISC is committed to developing the next generation of communication leaders required to create socially constructive green jobs, and improve quality of life in the communities they touch.

However, sustainability is a complex topic, especially for young people. We created ECO360 TRUST to help college students put sustainability principles into practice and learn through experience.

Our challenge was to find a product or service with universal appeal. This way young people could put sustainability ideals into practice and “keep it real" and the business community could enable their sustainability messages to be consistent with the way they are communicated. For maximum impact the medium had to be the message, so their actions can speak for themselves.

Our solution: the Tshirt. We redesigned the manufacture, use, distribution and disposal of a common consumer product and form of expression. We created the "ECO360 TRUST shirt." To make the e360t shirts we changed the method for manufacturing and printing Tshirts, which demonstrates how supply chains can be effective and sustainable.

To raise funds for ISC’s Urban Scholars program we designed a cost-effective outreach. Our campaign is scalable in size and scope to create both private and public sector partnerships. Through our ECO360 TRUST campaign the ISC is developing partnerships with the United Nations, major corporations and other progressive organizations and brands.