The Benefits to Society

The ECO360 Trust campaign arose from sustainability activities that the ISC has been doing since its inception.

For several years ISC has produced conferences, seminars, workshops and publications focused on the media supply chain practices of public and private sector organizations.

At the UN Climate Change Conference in Copenhagen, ISC created our “Hopenhagen” initiative to raise awareness for supporting education about sustainability to combat climate change. We collaborated with the UN and the Ogilvy & Mather agency. "Hopenhagen" was a modest success, and it got the attention of progressive organizations, companies and academics.

With their encouragement, we launched ECO360 Trust. ISC's ECO360 Trust campaign encourages climate action by developing products that recycle waste, reduce water pollution and minimize energy usage while creating local jobs and supporting education.

Yes, it is an ambitious agenda. Here is how we see the societal benefits of ECO360 Trust and the e360t shirts.

Create a Product that People want:

• Everyone wears Tshirts, so why not create an environmentally friendly Tshirt that embodies our message in the medium itself?
• The e360t shirts are comfortable, light weight, and wick away moisture and are custom designed for every one to enjoy.

Environmental Benefits:

• Recycling Plastic: The e360t shirts are made from 100% recycled PET, the same plastic found in soda and water bottles, and each REshirt prevents 3 plastic bottles from going into a landfill or ending up in the ocean.
• Saving Water: No fresh water is used to grow cotton or dye fabrics for the e360t shirts. Each shirt saves 8 gallons of fresh water from being polluted with dye and pesticides from growing and dyeing cotton.
• Reducing Waste: The e360t shirts are printed digitally, so there are fewer materials used, no silk screening, no color separation and less waste in the process.

Social Justice Benefits:

• Creating American jobs: The e360t shirts are manufactured and sewn in US factories that create jobs and pay a living wage.
• No sweatshops: Most Tshirt production occurs in developing countries under conditions that can charitably be described as "substandard." e360t shirts are made with in conditions that respect human rights, safety and labor standards.

Education Funding:

• e360t shirts purchases are tax deductible donations to help pay college tuition for academically promising low income students who cannot afford higher education but could easily excel if given the chance.
• With micro scholarships of between $500-$1200 per student.
• ISC students receive experiential learning and mentoring in media, communications and technology.

Make Sustainability Concepts more Meaningful:

• Sustainability messages are often delivered through speeches, reports, articles, films or photos. Why not make them immediate and personal? Each time a person puts on a e360t shirts they are becoming part of the solution.
• The e360t shirts have a story behind them. They get people talking so sustainability becomes part of daily conversation.
• Show people how they can be eco-friendly in multiple ways with little effort and simple gestures.
• Many companies have Sustainability or Corporate Social Responsibility policies and most of these companies buy Tshirts for corporate occasions. They can practice what they preach and replace the cheap Tshirts with a e360t shirts that has value.
• Enable young people to express hope for the planet in a cool way.