What is Greenwashing?

Greenwashing (or "green-whitewashing") means deliberately representing a product or service as more environmentally friendly than it is. Greenwashing creates a false impression of sustainability.

Like false advertising, it can be easier to spot greenwashing than to control it. Greenwashing claims may be partial, unsubstantiated or implied. Companies often exaggerate product benefits, but greenwashing is different.

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